WHITE BIRD CLINIC
STAKEHOLDER PERCEPTIONS, INTERESTS & CONCERNS
Understanding stakeholder attitudes and concerns are vital to an organization’s success. Our team conducted a survey and a series of interviews with two high-power stakeholder groups: Potential Donors and Local Businesses, who are also past partnering organizations with WBC. We gathered feedback on their experiences giving to non-profit organizations and overall satisfaction partnering with WBC.
Based on our research we developed a communication plan for the fundraising department to leverage relationships with the community, update social media and website, implement donor outreach programs and revamp the overall marketing strategy.
BRING YOUR BRAND TO LIFE WITH CREATIVE CONTENT
Increasingly people use technology to multiply the spread of information. Subsequently, more people turn away from traditional news media (print, radio, and television) and instead turn to social media for current and world events.
CONTACTRE.EVOLUTION
SPORTS MEDIA
OPTIMIZE YOUR AUDIENCE TARGETING
Looking to build a good online presence and bring in more conversions and revenue? I've got your back!
GET STARTEDMIAMI TO ME
THE BIG IDEA
Millennials are regularly lumped together based on age. However, this is a diverse group of individuals. They strive for uniqueness and praise authenticity. For millennials, it’s all about being on the move and being in control. With Miami To Me, users take control to create a one-of-a-kind experience.
Customers expect brands to engage them as individuals not as personas or market segments. Understanding their unique tastes and preferences makes developing personalized experiences possible.
THE MAP
The Miami To Me map is available in print and digital form and the 3o5 gives Miami visitors authentic and never duplicated experiences.
POLITICS, CULTURE & SOCIAL AWARENESS
Twenty-four regular episodes are produced bi-weekly and four extra mini-episodes generate interest and maintain relevance. Listeners are eager to catch the next episode.
Along with special guests from the community, visiting artists and performers, people of interest, and audience members, the podcast tackles a range of topics unique to Miami and essential to preserving its culture.
BIG IDEAS ARE FRESH & BOLD
Do you struggle to stay relevant in a constantly changing market? Strive for authenticity but fall short of generating BIG Ideas?
I can help you get it right. Let's connect.
LET'S GOHYPLAND
BRANDING FUNDAMENTALS
Developing a Style Guide is fundamental to supporting marketing initiatives and ensuring all messaging consistently meets brand standards. Consistency helps build equity in your brand, which increases brand recognition and perceived value among consumers.
A Style Guide or Brand Book defines the guidelines for how your brand will be presented from graphic and language perspectives including company logo, tagline, colors, typography, personality, and brand voice.
Through conversations with Bentley, I learned that Hypland’s lack of a clearly defined mission statement and purpose negatively impacted its market positioning and brand awareness.
He was most interested in raising brand awareness and improving brand recognition to differentiate Hypland from its partners and competitors.
I encouraged Bentley to define Hypland’s mission, values, and brand identity because maintaining consistent messaging and content quality across all media channels is key to long-term content marketing and brand recognition.
I explained that Hypland can use clear messaging to reinforce its mission and vision and align its visual brand to identify the brand elements, such as social and owned media, through consistent colors, styles, and content.
Together we developed an attractive brand style guide including a color palette, typography, brand voice, branded hashtags, keywords, and effective re-usable CTAs, which has improved Hypland’s brand image, helped it stand out and attract new customers, and improved its perception among its loyal customers.
Hypland now uses relevant, consistent, and cohesive communication and unique branded elements across all channels. This has positively impacted consumer recognition, increased brand awareness, and elevated its market positioning.
DEVELOP YOUR BRAND STYLE GUIDE
Help consumers recognize your brand, increase engagement, and extend the reach of your marketing efforts by developing your Brand Style Guide.
Need some help? I got you.
LEARN MOREGLO YOGA STUDIO
DETERMINE VALUE THROUGH RESEARCH
Our team conducted market research using surveys, content analysis, and statistical testing to determine practitioners’ demand for live-stream yoga classes.
IBM SPSS STATISTICS
Analysis of the data showed high demand for flexible class schedules and practice locations.
TABLEAU DATA VISUALIZATION
We shared our findings with the client using the data analysis tool Tableau.
ELEVATE YOUR BRAND'S MARKET POSITIONING
I am experienced in using various MarTech to develop and refine marketing strategies that drive demand and enhance brand value.
LEARN HOWRIVIAN
WHAT IS A BIG IDEA?
Many people think a big idea is the same as an advertising campaign or a brand slogan, but a big idea is much more. According to Martin McNulty at AdAge magazine (2019), “Big Ideas do more than just sell a product; they elicit awe and wonder, create spaces where people can escape to and imagine themselves in lives very different from their own. Big Ideas change the way people think.”
Big ideas are both ambiguous and definite because the nature of what makes a big idea is fluid. Ideas evolve and adapt to meet cultural and societal expectations. While not clearly defined, you know a big idea when you see it.
THE ADVENTURES MOLD US, LIVE IN US, AND MAKE US WHOLE
What if we come and go like a gentle breeze and leave nature whole, full of adventure and memories to shape us and those who come after us?
Like a river shapes the rocks, let adventure shape you. Chase the sunrise, then embrace the night with only the stars to light your way.
Rivian is the vehicle for adventures. Let Rivian take you where the adventures live, with everything you need to make memories to last a lifetime.
DREAM CRAZY
CAMPAIGN ANALYSIS
Brands engaging in social activism facilitate long-overdue conversations, which in the US, we have ignored for far too long. By propelling the voice of the people further than would otherwise be possible they redefine our culture and set new standards for how we should responsibly live in the world.
The campaign helped redefine brands’ role in effecting social change. Studies show that most people in the US feel organizations can (88%) and should (78%) strongly influence social change. In fact, society is demanding that companies, both public and private, serve a social purpose.
“Dream Crazy” is not the first time Nike has used its platform to address social problems. Examples include women’s rights, gender inequality, and racism, to name a few.
The campaign was purpose-led and authentic. It started our society in a long-overdue conversation that will redefine our culture and set a new standard for how brands should responsibly live in the world.
A key takeaway from the campaign is that consumers are increasingly pressuring brands to take a stand, and the “Dream Crazy” campaign is reassurance that it pays off.
AUTHENTIC MARKETING
Your brand is one-of-a-kind. Embrace your unique personality and gain strength from simple, clear, impactful authentic language and stories that consumers relate to.
I can help!
CONTACT