70% of employers are using social media to screen candidates and 43% use it to monitor existing employees reports Business News Daily. Studies show that we should be limiting the amount of time spent on social media not embracing it, but this is the main concept behind the success of newly popular social media app TikTok. With its rise in popularity, we may see in decline in employability among job seekers.
TikTok about us describes itself as, the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. In The New York Times article, How TikTok Is Rewriting the World, John Merrman explains that social media platforms like Twitter and Instagram adopted algorithmic recommendation technology as an afterthought and have received backlash from users who “feel affronted by these assertive new automatic features.” On the other hand, TikTok has accepted its role as “leader of a brutal attention economy full of time-mongers that are turning us into mindless drones,” and “unapologetically embraces central control rather than pretending it doesn’t have it.”
Algorithmic observation works, and sites are seeing that users often spend more time interacting with the content they have demonstrated a liking for. The Atlantic’s article TikTok Is Cringey and That’s Fine, compared watching too many TikTok videos to having a brain freeze. “It’s an app full of people posting strange content to the internet with zero self-awareness or shame,” said Taylor Lorenz.
Also, there is evidence that suggests the endless scope of entertainment and information we can easily access “leaves us in a constant state of distraction in which no problem can be explored for very long before our need for continuous stimulation kicks in again,” summarized from Nicholas Carr, The Shallows: What the Internet Is Doing to Our Brains.
For more mindless entertainment find out if you’re the type of woman men do not want to marry.