Stakeholder Interests, Perceptions & Concerns

The White Bird Clinic

Understanding stakeholder interests and concerns are vital to an organization’s success. My team conducted a survey and a series of interviews with two high-power stakeholder groups: potential donors and local businesses, who are also past partnering organizations with WBC. We gathered feedback on their experiences giving to non-profit organizations and overall satisfaction partnering with WBC.

Stakeholder interests on preferencing how fundraisers are communicated
Stakeholder interests on how they like to be recognized for their gifts

Stakeholder Interests

Based on the research we developed a communication plan for the fundraising department to leverage relationships with the community, update social media and website, implement donor outreach programs, and revamp the overall marketing strategy.

Stakeholder interests in social events
Stakeholder interests using preferred recognition communication

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Increasingly people use technology to multiply the spread of information. Subsequently, more people turn away from traditional news media (print, radio, and television) and instead turn to social media for current and world events.

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