GLO Yoga Studio

My team used market research to explore the value practitioners place on live-stream and in-person classes and how it relates to practitioners expressing a demand for online live-stream yoga classes. By examining current trends in the yoga industry and conducting a survey and content analysis to understand practitioners’ preferences and practice routines better, this research determined the demand for live-stream yoga classes. 

RQ1: Is there a significant demand for live-stream yoga classes?

RQ2: What value do practitioners place on live-stream yoga classes?

MARKET RESEARCH USING IBM SPSS STATISTICS

MARKET RESEARCH USING TABLEAU DATA VISUALIZATION

We shared our findings with the client using the data analysis tool Tableau.

Based on this research, the recommendation is that GLO Yoga Studio expands its reach by adding a live stream to its class schedule and developing a digital marketing campaign to introduce current clients to the live stream and gain new members through increased brand awareness.

Contact Glo Yoga Studio and start practicing today.

Elevate your brand’s market positioning

I am experienced in using various MarTech to develop and refine marketing strategies that drive demand and enhance brand value.