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SUMMARY

I am a fresh graduate with excellent grammar, professional writing skills, and a solid understanding of customer and market dynamics looking for an opportunity to combine knowledge from undergraduate and graduate studies with industry experience to develop and expand my skills.

EDUCATION

Master of Arts

Communication Management GPA 3.92

Research & Analytics

University of Southern California / 2021-2022

At the Annenberg School for Communication and Journalism, I used evidence-based thinking and research to approach complex communication issues and construct data-driven solutions while developing skills in designing, creating, implementing, and measuring integrated communications plans across traditional and digital media platforms for diverse audiences and multiple stakeholder groups.

Strategic Research: Evaluating a new service or product’s viability through research allows a company to define its target market and get opinions and other consumer feedback about its interest in a product or service.

• Survey
• Interview
• Focus groups
• Sentiment analysis
• Competitive analysis
• Observational analysis
• Product testing

Statistical Analysis: The science of collecting, exploring, and presenting large amounts of data to discover underlying patterns and trends.

• Identifying current market trends
• Gauging the scope for the market in new geographical locations
• Optimizing product features to ensure customer satisfaction
• Understanding the risk landscape
• Measuring the complexity of competitive differentiators
• Adopting relevant technology for efficient ROI

Bachelor of Arts

Advertising GPA 3.49

Public Relations

University of Oregon / 2018-2020

Through an innovative, creative strategist model, I developed advertising and public relations campaigns, explored objectives and strategies for determining effective methods of reaching designated target audiences, used media measurement and data intelligence tools to communicate with financial departments, and mastered writing for a variety of professional platforms.