CSR Matters to Consumers
Corporate Social Responsibility (CSR)
Stakeholder influence has matured from an afterthought to a fundamental concern for organizations. As well as CEOs, senior management, and investors. Also, recent shifts in dynamics combined with how customers use purchasing power to align corporations with their values and ideals have drastically changed market operations. That’s where CSR comes in.
Faced with lawsuits, the threat of reputation homicide, boycotting, protests, and more, organizations are forced to clean up their acts or be held responsible for their actions.
Management is a game of options and tradeoffs
Align CSR with company and alliance strengths
Ultimately, with active intentions to diversify workforces within industries, more stakeholders will identify with communications. The subsequent inclusion of those groups will create unique situations for strategic collaboration, resulting in opportunities never seen on such a grand scale.
Research shows that when the boardrooms include women and marginalized groups, the effect is positive CSR strengths and fewer CSR concerns. At that time, organizations will feel less pressure to make quick decisions on what social issues they support and will be free to offer more extraordinary services to society.