Dream Crazy
A campaign analysis shows the campaign helped redefine brands’ role in effecting social change. Studies show that most people in the US feel organizations can (88%) and should (78%) strongly influence social change. In fact, society is demanding that companies, both public and private, serve a social purpose.
Brands engaging in social activism facilitate long-overdue conversations, which in the US, we have ignored for far too long. By propelling the voice of the people further than would otherwise be possible they redefine our culture and set new standards for how we should responsibly live in the world.
Further campaign analysis revealed that Dream Crazy was not the first time Nike has used its platform to address social problems. Examples include women’s rights, gender inequality, and racism, to name a few.
The campaign was purpose-led and authentic. It started our society in a long-overdue conversation that will redefine our culture and set a new standard for how brands should responsibly live in the world.
Campaign Analysis Takeaway
A key takeaway from the campaign is that consumers are increasingly pressuring brands to take a stand, and the Dream Crazy campaign is reassurance that it pays off.
Learn more about the Dream Crazy campaign from Wieden + Kennedy
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